Market reports

Market reports on a BrokerFold site are live, computed surfaces — not PDFs you upload monthly. The platform derives market statistics directly from your board feed and renders them where buyers and sellers actually look: on listing detail pages, inside neighbourhood and community pages, and in dedicated market panels — with every sold-derived figure gated correctly under your VOW licence.

What visitors actually see

Three surfaces carry market intelligence on a live site:

• Market Overview on every listing. Each detail page shows stat tiles for the surrounding market — active inventory, 90-day sold count, average sold price, average days on market, and a sales-to-new-listings ratio — plus a 13-month sold-price trend chart. A buyer evaluating a Mississauga semi sees Mississauga’s numbers beside it, without leaving the page.
• Embeddable market snapshots. The same stats engine powers a section you can drop into any editor page — a neighbourhood guide, a community landing page, a sellers page — so your content carries current figures instead of prose that ages.
• Monthly market panels. Community-level panels present headline numbers with year-over-year movement, market-balance measures like months of inventory and the sales-to-new-listings ratio, and a month selector for browsing history — the kind of report a serious seller expects, computed rather than typed.

How the numbers stay honest

The statistics engine is deliberately strict, because market stats are where real estate websites quietly lie. Sold figures are computed from actual close prices on closed sales — leases are excluded from sale averages so a rental-heavy month can’t poison the numbers, and asking prices are never blended into sold medians. Where an approximation is structurally necessary (city-wide rollups of district medians), it is a weighted merge and labelled as such. Counts, medians and trends all read the same cohort definition, so the tiles and the chart can never disagree with each other.

Compliance is enforced in the data, not the presentation. Anonymous visitors see active-market figures only; sold-derived values are removed server-side until the visitor registers under the sold data gate. On TRREB — where BrokerFold runs in production on a direct feed, as detailed on the TRREB VOW page — that gating maps exactly to the board’s VOW rules.

What market reports feed in the CRM

Market stats are a registration engine. The locked sold panel on a listing page is one of the highest-converting sign-up prompts a real estate site has — a visitor who registers to unlock the sold trend chart becomes a CRM contact with consent captured and their behaviour linked. From there, every stats-heavy page they revisit lands on their contact timeline, and your website analytics show which market surfaces are pulling traffic. Sellers are the other feed: market panels sit naturally beside home-valuation calls to action, and a seller who has just read your area’s months-of-inventory figure is primed to ask what their own home is worth.

The alternative you are replacing

Most agents handle market reporting by copying board publications into a newsletter, or ignoring it entirely. Both hand the “market expert” position to whoever shows live numbers first. A computed, always-current market layer on your own domain makes that position yours by default — and it ships with the platform rather than as an add-on.