Sold data gate

The sold data gate is the mechanism that lets your website legally show sold prices and off-market history: sold content stays locked behind a free registered account with click-wrapped terms, exactly as board VOW rules require — and every registration it produces is a high-intent lead in your CRM. It is simultaneously a compliance obligation and the strongest lead-capture device in Canadian real estate.

What the visitor experiences

Anonymous visitors browse your active listings freely. The moment they reach sold territory — the sold tab, a sold detail page, a price history, sold-derived market figures — they meet the wall: a locked card with a blurred photo preview and a prompt to create a free account. Registration is quick, the terms acceptance is the click-wrap the boards require, and the sold layer opens in full immediately after. The gate appears exactly where curiosity peaks, which is why it converts; the mechanics of that funnel are the subject of VOW registration lead capture.

Enforcement that survives scrutiny

Plenty of sites fake a gate with a CSS blur over data that is sitting in the page source. BrokerFold’s gate is enforced in the data plane:

• Redaction is server-side. Locked responses simply do not contain the restricted values. The blur and lock UI are presentation on top of already-redacted data — nothing to reveal in developer tools.
• The blurred image is its own file. Locked sold listings serve a purpose-built blurred preview derivative, never the real photo with an effect applied.
• Passwords expire on the board’s clock. VOW terms cap password validity — 90 days under TRREB’s rules, with stricter boards supported — and the platform derives expiry at the access gate on every request. Renewal is a self-serve emailed-code flow; a lapsed password re-locks sold data without destroying the account.
• Access is logged. Sold-data access rides an append-only audit trail, part of the record-keeping posture VOW agreements expect.

The full board-by-board picture of what a VOW unlocks is on the TRREB VOW website page, with the conceptual split explained in IDX vs VOW.

What the gate feeds in the CRM

Every registration mints a visitor account and a CRM contact, linked from the first click. Consent is captured the legally correct way: the terms acceptance records implied consent from the inquiry relationship, while express marketing consent comes only from its own unbundled checkbox — a distinction the platform treats as law, because it is.

From registration onward, the lead’s sold-side behaviour is signal: which sold listings they study, which streets they price, how often they return. A contact repeatedly checking sold prices on one block is either buying into it or selling on it — and their timeline says which conversation to open with.

The honest trade

You give visitors real value — the sold data they would otherwise hunt across portals — and the gate converts that value into identified, consented, behaviour-rich leads on your own domain. That is the VOW bargain, and the gate is the machinery that keeps it both effective and legal — enforced by the platform so you never have to think about it again.