Pricing · Canadian dollars · never quote-gated
From your first listing to your first team.
Start free today. No credit card, no quote call, no 12-month agreement.
120,000+ active listings · 15 min sync cadence · 8 live demo sites · $0 setup fees · counted 2026-07-26
Solo Agent
The full system — website + CRM — for the price of just a website.
$89 CAD/mo
Month to month · cancel anytime
Start with Solo Agent14 days free · no credit card
1 user
The full system, included:
- ✓ 1 MLS board included — IDX/VOW website, continuously synced
- ✓ Sold prices & listing history for signed-in visitors
- ✓ 8 professional templates + the visual editor
- ✓ Custom domain, free SSL, global CDN
- ✓ Map search with live clusters, autocomplete, portal-grade filters
- ✓ BrokerFold CRM: contacts, pipeline, tasks, and a lead inbox
Most popular
Top Producer
The system that works your leads while you're showing houses.
$199 CAD/mo
Month to month · cancel anytime
Start with Top Producer14 days free · no credit card
1 user
Everything in Solo Agent, and:
- ✓ Behavioral lead intelligence — a living profile of what each lead wants
- ✓ Nurture autopilot: follow-up plans that run themselves (rolling out)
- ✓ Contact import with CASL consent on every record (rolling out)
- ✓ Send analytics: opens, clicks, replies (rolling out)
- ✓ Higher API rate limits
- ✓ Priority support
Team
Five seats, one pipeline, fair routing — no per-feature traps.
$449 CAD/mo
Month to month · cancel anytime
Start with Team14 days free · no credit card
5 seats included
Everything in Top Producer, and:
- ✓ 5 seats included — every seat gets everything in Top Producer; extra seats $70/month
- ✓ Shared pipeline and team lead inbox
- ✓ Lead assignment; round-robin & first-to-claim routing (rolling out)
- ✓ Response-time clocks and team leaderboard (rolling out)
- ✓ Team roles and permissions
Brokerage
Your whole office on one platform, with onboarding and an SLA.
from $999 CAD/mo
Month to month · cancel anytime
Start with Brokerage14 days free · no credit card
12 seats included
Everything in Team, and:
- ✓ 12 seats included — extra seats $70/month each, never a renegotiation
- ✓ White-glove onboarding — we run your CRM migration with you
- ✓ Dedicated success contact and an SLA
- ✓ Multi-office rollups and brokerage reporting (roadmap)
- ✓ Full API access at the top rate tier
≈$237/mo $89/mo
A CRM vendor + an IDX-website vendor runs ≈ $237/month before setup fees. Solo Agent is $89, $0 setup, board included. The line items ↓
“If BrokerFold isn't a fit, we'll say so.” — the BrokerFold team
Compare every feature
Everything, feature by feature.
Every cell describes something the product does today, or carries an honest label: Rolling out ships through the current release cycle, Launching waits on a third-party approval, and Roadmap is a service commitment we honor by hand until the software ships.
Swipe sideways to compare plans →
Feature
Solo Agent
$89/mo
Top Producer
$199/mo
Team
$449/mo
Brokerage
from $999/mo
Website & templates 7 rows
MLS data & search 5 rows
VOW & compliance 5 rows
BrokerFold CRM 19 rows
The editor 4 rows
Domains & email 4 rows
Support & platform 6 rows
The replaces-math
What one BrokerFold plan replaces, at published prices.
A standalone realtor CRM
Typical per-seat USD pricing — no website included; calling is usually an add-on
≈$95/mo
A standalone IDX website
Typical USD platform fee plus a monthly IDX fee on every board, including the first
≈$142/mo
Two vendors, two logins, zero shared data
≈$237/mo
BrokerFold Solo Agent — one system, $0 setup, board included
$89/mo
≈ $237 CAD/month across two vendors that don't share a spine — 2.7× BrokerFold Solo — before the $500–$6,500 setup fee other platforms charge to launch. BrokerFold: $89 CAD all-in, $0 setup, 1 MLS board included.
The closest single-vendor bundles typically run about USD $400/month (≈ $550 CAD) with a mandatory 6- or 12-month agreement, a setup fee in the hundreds, and 2 users included.
The team math
A team CRM alone typically runs about USD $500/month (≈ $685 CAD) for 10 seats — CRM only, websites are a separate vendor. BrokerFold Team: $449 CAD/month with 5 seats included, then $70/seat — a 10-seat team lands at $799 CAD with the websites, routing, and scorecards built in.
Market figures are typical USD prices from providers' public pricing pages, July 2026; ≈ CAD at 1.37. We re-check these regularly — tell us if the market moved.
No surprises
What you'll never find at BrokerFold.
- × A $500–$6,500 setup fee
- × A $39/user calling add-on
- × A $199/month AI-texting add-on
- × A mandatory $500+/month ad budget
- × A contract that quietly owns your domain
- × A price you can only learn on a sales call
- × USD billing with an FX surprise on your card — a ~37% premium before card fees
Every one of these is common practice in this category. We simply don't do any of them — one transparent CAD price, no surprises.
Built in Canada
Built for Canadian real estate, priced in Canadian dollars.
TRREB IDX/VOW with sold-data compliance handled server-side. CASL-compliant nurturing with consent tracked per contact. School catchment search. CAD billing — the sticker is the price.
Common questions
Pricing, plans, and the fine print.
The questions we're asked most often. For everything else, see the full help centre.
Am I locked into a contract? +
No. Every plan is month to month and you can cancel anytime. And your data is yours: export contacts, leads, pages, and media whenever you like.
Is there a setup fee? +
No — $0 setup on every plan. Comparable realtor platforms charge $500 to $6,500 (USD) in mandatory design or setup fees before you launch. We think you shouldn't pay to become a customer.
Do I need a credit card to try it? +
No. The 14-day trial starts without a card, on every tier. You can add billing details anytime during the trial — your card is only charged once the trial ends and you've picked a plan.
What happens when my trial ends? +
Nothing is charged automatically, because we never took a card. Your website stays online and keeps taking leads, and your dashboard keeps working for 30 more days. After that it goes read-only until you pick a plan. Nothing is deleted, and subscribing brings everything back exactly as you left it.
What does MLS setup cost, and how long does approval take? +
Every plan includes one MLS board — TRREB today — with setup included at no extra charge. Additional boards are $25/month each, added as we connect new boards. You sign your board's data agreements (for TRREB that's three forms; your dashboard walks you through each one) and the board approves your feed, typically within a few business days. Your site works while you wait — listings appear automatically once the board approves. Board membership dues stay between you and your board.
Can I use my own domain? +
Yes — on every plan, including Solo Agent. Connect any domain you own from the dashboard; you keep ownership of it, always. Every plan also includes a yourname.brokerfold.com address from day one.
How do team seats work? +
Team includes 5 seats; Brokerage includes 12. Extra seats are $70 CAD/month each on both — a sixth seat on Team is $70, not a forced upgrade. Every seat gets the full platform — the website, the CRM with behavioral intelligence, and the shared pipeline.
What does “from $999” mean on Brokerage? +
It's a published floor, not a quote gate: $999 CAD/month covers your first 12 seats, and every seat beyond that is a flat $70 CAD/month — in writing, before you sign anything. We publish the floor because hidden pricing is the single most-cited complaint about the big all-in-one platforms.
What does “rolling out” mean? +
It marks features shipping through our current release cycle. They're included in the listed plan at no extra cost the day they land; we never sell an add-on for something we promised in the tier. Recent examples that already flipped to live: contact import with CASL consent, nurture autopilot, lead routing, and send analytics.
I'm on another CRM — or a spreadsheet. How painful is switching? +
Bring a CSV export and BrokerFold CRM imports contacts with a CASL consent basis stamped on every record (live today, Top Producer and up). On Brokerage — and for every founding-cohort customer on any plan — we run the migration with you. Your old site stays live until yours is ready; nothing goes dark in between.
Can I switch plans? +
Yes. Switch anytime from Billing & Plan in your dashboard — upgrades and downgrades both, no penalty.
Do you run my ads? +
Only if you ask us to. Managed Google Ads is an optional add-on: no setup fee, management is 10% of your monthly ad budget (from $350/month), and the ad budget itself goes straight to Google — never through us. We never require ad spend; several competitors force $500–1,200+ a month in mandatory ad budget on top of their platform fee. BrokerFold's subscription price never depends on it.
What happens to my site and data if I cancel? +
Your site comes down at the end of your paid period, and we hold your data — contacts, leads, pages, media — for 90 days in case you come back. Export everything from the dashboard before you go; your data is never hostage.
Have a more specific question?
Search the full help centre — every guide, walkthrough, and answer in one place.
Fold your stack into one.
14 days free. No credit card. Your data stays yours.