Resources · Blog
Notes on modern real estate.
Practical writing on tech, marketing, and practice — from us and the realtors we work with. No SEO filler, no AI slop.
2026-08-15
BrokerFold is live
The launch post: a Canadian platform where a realtor's website, MLS data, CRM, and market pages ship as one product. What we built and why.
The BrokerFold Team
Product + Engineering
2026-08-15
Building a compliant VOW
First-hand notes on building a Virtual Office Website: expiring passwords, blurred sold photos, append-only audit logs, and failing closed.
The BrokerFold Team
Product + Engineering
2026-08-15
How to read a website vendor's contract
The six clauses that decide who really owns a realtor website: domain, data, term, feed, design IP, and exit. A vendor-fair reading guide.
The BrokerFold Team
Product + Engineering
2026-08-15
How we sync 121000 TRREB listings
The architecture behind BrokerFold's TRREB data plane: incremental sync, a photo mirror, and a completeness gate that hides half-loaded listings.
The BrokerFold Team
Product + Engineering
2026-08-15
Inside Beacon: behavioral CRM
Beacon was the codename; BrokerFold CRM is the product. Why a real estate CRM only works when it shares a data plane with the website.
The BrokerFold Team
Product + Engineering
2026-08-15
The math of a lead package
What a $799-a-month lead package really buys, worked through honestly: leads, contacts, appointments, closings, and cost per deal.
The BrokerFold Team
Product + Engineering
2026-08-15
The real cost of free realtor websites
Board data, photo infrastructure, and compliance all cost money. An economics essay on who actually pays for a free realtor website.
The BrokerFold Team
Product + Engineering
2026-08-15
Vaughan's 999999 problem
Vaughan's median asking price landed on exactly $999,999. A short data note on price clustering, search filters, and reading stats carefully.
The BrokerFold Team
Product + Engineering
2026-08-15
What 121215 active listings say about Ontario
A one-day snapshot of every active TRREB listing on our platform: asking prices, lease-heavy Toronto, messy city data, and one suspicious median.
The BrokerFold Team
Product + Engineering
2026-08-15
Why BrokerFold pages ship almost zero JavaScript
Listing pages are documents, not apps. How server-rendered HTML, islands, and a CI-enforced JavaScript budget keep tenant sites fast.
The BrokerFold Team
Product + Engineering
2026-08-15
Why listing photos must never hotlink the MLS CDN
Hotlinking board image servers breaks licence terms and breaks pages. How BrokerFold mirrors every listing photo to its own storage instead.
The BrokerFold Team
Product + Engineering
2026-08-15
Why we publish our pricing
Every BrokerFold price is public — plans, seats, ads management, SEO builds. The case for published pricing in an industry that hides it.
The BrokerFold Team
Product + Engineering
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