Website analytics

Website analytics on BrokerFold answers “how is my site doing” in one screen: four headline counters — page views, unique visitors, listing views, leads generated — a traffic trend chart, and a daily breakdown table, switchable across 7-, 30- and 90-day windows. No tag manager, no third-party account, no fifteen-report labyrinth built for marketing departments.

What the dashboard shows

The four counters are chosen for the questions agents actually ask. Page views and unique visitors say whether the site is being found. Listing views say whether the traffic is real-estate traffic or drive-by. Leads generated says whether the funnel is finishing the job — and the ratio between listing views and leads is the number worth watching over time, because it moves when your capture surfaces improve.

Below the counters, the trend chart plots views and visitors across the selected range — quiet days render as honest zeros, so a slow week looks like a slow week rather than a data gap. The daily table gives the same series with exact numbers, newest first, for the moments you want figures instead of shapes.

How it works on a live site

Measurement is native to the platform: every tenant site records its own traffic through the platform’s tracking pipeline, and the dashboard reads pre-aggregated daily rollups — which is why it loads instantly and why range switching is immediate. Ranges slice locally with no refetch. There is nothing to install, nothing to configure, and no analytics vendor between you and your own numbers — a small instance of the broader ownership argument in do I own my real estate website.

New sites start with the honest empty state rather than fake sample charts; the lines begin the day real visitors do.

What analytics feeds around the CRM

The dashboard and the CRM’s behavioural layer are two altitudes of one event stream. Aggregate movement shows up here; the person-level detail — which registered lead viewed which listings — lives on the contact timeline. That shared plumbing is the practical difference from bolting a generic analytics tool onto a brochure site: when your traffic spikes, you can descend from “the site had a big Tuesday” to “these four registered visitors did most of it, and two of them are hot.”

Analytics also closes the loop on content investment. Publish a neighbourhood guide or SEO page, watch whether it pulls traffic; embed market stats, watch whether listing views and leads follow. The counters turn content from an act of faith into a feedback loop.

The dashboard is available to every seat role, so a team’s admin and agents read the same truth — and because the numbers come from the platform rather than a snippet someone once pasted, there is no “tracking broke in March and nobody noticed” failure mode. If the site had visitors, the dashboard saw them.

The design philosophy

Most analytics products are built to be impressive; this one is built to be read. Four numbers, one chart, one table — enough to catch a broken week, prove a working month, and decide where next month’s effort goes. The deeper intelligence lives where it is actionable: on the person records of the leads the site produced.