Marketing
Real estate marketing for Canadian realtors
US playbooks skip the parts that get Canadian agents in trouble. These guides cover every channel — owned site, social, ads, email, mail — under the rules that apply here, with cost data that is sourced and dated.
- Facebook ads for realtors Canadian real estate CPL benchmarked near $124 CAD vs $41 global (2025, cited) — the honest expectations math, lead-ad mechanics, and follow-up reality. Last reviewed 2026-07-27
- Google Ads for realtors Published 2026 real estate benchmarks — roughly $2.40–3.25 average CPC, $4–8 for high-intent terms — the realistic monthly floor, and when search beats social. Last reviewed 2026-07-27
- Google reviews for realtors How to build a review pipeline that survives Google's policies and Ontario's advertising rules — the ask, the response craft, and the republishing line. Last reviewed 2026-08-15
- How to market a listing A listing launch run as a campaign: the prep week, launch day, the first weekend, and the seller reporting loop — with the Canadian rules at each step. Last reviewed 2026-08-15
- Instagram for realtors A working agent's Instagram system: the profile as a landing page, a reels playbook, and a monthly content calendar you can actually sustain. Last reviewed 2026-08-15
- Market-update marketing How to publish market updates that are compliant and worth reading: aggregate stats done right, the sold-data lines you cannot cross, and formats that repeat. Last reviewed 2026-07-27
- Real estate marketing The hub for marketing a Canadian real estate practice: the channel map, the compliance layer US playbooks skip, and the deeper guides per channel. Last reviewed 2026-07-27
- Real estate marketing agencies, Canada What retainers actually cost (sourced 2026), what agencies genuinely do better, which jobs a platform already covers — and when you need neither. Last reviewed 2026-07-27
- Real estate marketing ideas A working list of marketing ideas for Canadian realtors — sorted by what compounds, what builds the sphere, and what sells a listing, minus the filler. Last reviewed 2026-08-15
- Real estate marketing plan A one-page marketing plan for a Canadian agent: budget math from GCI, a channel split that fits your stage, and a quarterly calendar with review dates. Last reviewed 2026-08-15
- Real estate marketing, Canada The full channel map under Canadian rules — CASL, RECO/TRESA advertising, sourced CAD benchmarks — and an honest platform-versus-retainer comparison. Last reviewed 2026-07-27
- Real estate marketing, Toronto TRREB-true marketing guidance for the GTA: what works in a half-lease, portal-trained market, and what a Toronto retainer buys versus a platform. Last reviewed 2026-07-27
- Real estate newsletter The consent-first newsletter playbook: who you may legally send to, a content formula that survives unsubscribe pressure, and cadence that compounds. Last reviewed 2026-07-27
- Real estate SEO Canada The Canadian playbook with receipts: what ranks against realtor.ca's gravity, the architecture and speed numbers that matter, and honest timelines. Last reviewed 2026-07-27
- Realtor marketing stack The five layers every agent's marketing runs on — site, CRM, email, ads, measurement — by category and cost band, with no product names to go stale. Last reviewed 2026-07-27
- Realtor postcards & direct mail An honest take on direct mail for Canadian realtors: where farming mail still earns its postage, the real math, and the consent rules on just-sold pieces. Last reviewed 2026-08-15
- Social media for realtors The Canadian version: RECO ad rules that follow you onto Instagram, where CASL starts in your DMs, and a posting cadence a working agent can sustain. Last reviewed 2026-07-27
- Video marketing for realtors The four video formats that earn their production time, a YouTube strategy built on search shelf-life, and an honest take on what listing video costs. Last reviewed 2026-08-15
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