Real estate lead generation services

“Lead generation services” is one label stretched over four different purchases: someone managing ads for you, someone building search pages for you, someone calling leads for you, and someone selling you leads outright. They are priced differently, they fail differently, and mixing them up is how agents end up paying retainer prices for lead-seller results. We sell two of the four — ads management and SEO page builds — at published prices, so this page states plainly what each service type should include and where the fine print lives.

The four things you can actually hire

Ads management runs paid campaigns in your name and is judged on cost per captured contact. SEO services build the pages and structure that earn unpaid search traffic, judged over quarters rather than weeks. Calling services work leads you already have — the in-house, virtual, and outsourced versions are priced out in ISA services vs automation. Lead sellers deliver contacts directly, and belong to a different conversation about ownership and consent, mapped in lead generation companies in Canada. Underneath all four sits the machinery none of them replace: a site that captures and a CRM that follows up. A service poured into a website that cannot convert is a leak, not a strategy.

Ads management, and what the fee should buy

Good ads management earns its fee three ways: keyword and negative-keyword discipline so you stop paying for searches that never convert, landing pages built for registration rather than admiration, and tracking that follows a click through to a captured contact. Our own service is priced as ten percent of your ad budget with a $350 CAD monthly floor, reaching $1,000 per month at $10,000 in spend — the fee is published, and the landing pages and conversion tracking ride the platform your site already runs on. Whoever you hire, insist on the same shape: fee separated from media spend, campaigns in an ad account you own, and reporting in captured contacts, not clicks. The full service page is PPC management for realtors.

SEO as a deliverable, not a subscription

Most realtor SEO is sold as a monthly retainer whose deliverable is a report. We deliberately sell it the other way: one-time page builds, priced per engagement, that leave finished assets on your own site. Local Launch writes and builds 10 local search pages for $449; Local Growth does 35 for $1,499; larger tiers run to 150 pages. Every package does the same on-page work — titles, heading structure, schema markup, image alt text — and when it is done, you own the pages and owe nothing monthly. There is no rank-tracking theatre and no strategy-call subscription, and we say so up front. Details and tiers are on realtor SEO packages. If you hire a retainer firm instead, ask what artifact exists after six months of fees; “momentum” is not an artifact.

Services that sell you the leads themselves

Buying leads is a legitimate cash-flow tool and a poor permanent strategy, and it deserves its own diligence: what “exclusive” is defined as, where the contacts originated, and whether consent for your follow-up actually transfers. We do not sell leads, and the honest map of the vendors who do — four camps, with what you own when you cancel — is the companies page linked above. The one-line test that sorts every vendor in every camp: when you stop paying, what still belongs to you?

The floor under every service

Every hired channel dumps its output into the same two assets: your capture surface and your database. That layer is what we actually are — a site where search and sold data sit behind visitor registration, leads dispatch to you within minutes, and follow-up runs with consent recorded at capture — from $89 CAD per month on published pricing, with a 14-day trial and no credit card. Hire services on top of a floor you own, and every dollar they capture compounds for you instead of for the vendor.