Realtor SEO packages
The BrokerFold Team — Product + Engineering
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BrokerFold’s realtor SEO packages are one-time page-build engagements, not retainers: a defined set of local pages researched, written and published on your domain, in four sizes — 10, 35, 75 and 150 pages — with the 10-page build, called Local Launch, as the entry point. They are purchased through your dashboard and scoped with a sales conversation first, because the right size is a property of your market, not your budget. This page covers what a package contains, how to choose a size, and — since honesty is the register here — what a package cannot do.
What every package contains
Each build starts with research: which neighbourhoods, towns and question searches your market actually types, mapped against what already exists on your site. The pages that come out of it are the compounding kind — community pages that pair human local substance with live listing data where your board agreements permit it, buyer and seller guides scoped to your region, and direct answers to the questions your clients ask in the car. Every page ships interlinked into your site’s search and listing surfaces, carries the structured data the platform emits by default, and lands in your sitemap with a real last-modified date. Nothing publishes off-domain, and nothing is rented: cancel everything later and the pages remain yours.
The four sizes, honestly differentiated
Local Launch (10 pages) covers a single-community agent: the core neighbourhood set plus the two or three guides that answer your market’s biggest questions. 35 pages suits an agent or small team spanning several communities — enough to cover each one properly instead of thinly. 75 pages is a team program across a city or region, adding question content and property-type depth. 150 pages is a regional footprint for teams and brokerages that genuinely serve one. The sizing rule that protects you from overbuying: never order more pages than your market has real distinctions to write about, because near-duplicate local pages are precisely what modern search systems classify as scaled content and discount. The wider service landscape these builds live in is described on real estate SEO services.
What a package deliberately does not include
No ranking guarantees — nobody honest sells those, and the realistic timeline to results is measured in months regardless of who builds the pages. No link buying or citation blasts; the authority a local agent needs is earned in their community, not purchased in bulk. And no monthly maintenance fee: the technical layer that retainer contracts bill for monthly — speed, rendering, markup, fresh data — is platform behaviour here, covered by the subscription you already pay. The comparison between this shape and the retainer shape, with the market’s actual price ranges, is on real estate SEO cost.
Where the build plugs into the rest of your search presence
A page build is the website leg of local search; it works best alongside the profile leg. Your Google Business Profile drives the map results, your built pages drive the organic results, and the two reinforce each other when the profile links to a site that demonstrably knows the territory — the mechanics are on local SEO for realtors. Design is never a constraint: every BrokerFold template renders the built pages with the same speed and markup, so choosing a look does not change what the engagement delivers.
How buying works
Packages are sales-assisted by design. Before anything is priced you talk to us about your service area, your board coverage, and what already ranks — an agent with a strong existing site may need 35 pages, not 75, and we would rather scope down than upsell. The purchase itself runs through your dashboard, the build is delivered as published pages you can review and edit, and the engagement ends when the scope is delivered rather than renewing quietly. If what you need first is not pages but a faster foundation, start with the platform itself and add the build when the market research says so.
Frequently asked questions
How many pages does my market actually need?
Count your service area honestly. An agent working one town with a dozen neighbourhoods is well served by the entry build; a team spanning several municipalities needs the mid sizes to cover each community properly; 150 pages is a regional program. More pages than your market has real distinctions is spinning, and search engines discount spun sets wholesale.
Do the packages include ongoing SEO work?
No, deliberately. The build is finite: research, writing, publication, interlinking, done. The recurring layer — fast rendering, structured data, sitemaps, live listing data refreshing inside area pages — is what the platform subscription already does. If someone quotes you monthly fees for that layer on top of a modern platform, ask what specifically the fee funds.
Who writes the content, and do I approve it?
The pages are researched and written for your specific market as part of the engagement — real communities, real housing stock, real buyer questions — and published on your domain, where you can edit every word in the site editor afterward. You own the result outright; it does not disappear if you later change plans.
Keep reading
- Real estate SEO services What real estate SEO services actually include, how retainers differ from page builds, and how BrokerFold's one-time SEO packages work.
- Real estate SEO cost Honest Canadian numbers: what agents pay for SEO across cheap, mid-market and premium tiers, what drives the spread, and the one-time alternative.
- Local SEO for realtors The two local SERPs — map pack and organic — and the profile, pages, reviews and consistency work that decides which realtors appear in them.
- Template gallery Eight complete websites, every one a browsable live demo.