PPC management for realtors

PPC management is the recurring craft of keeping an ad account honest: pruning waste weekly, steering budget toward what converts, and reporting in numbers a business owner can act on. Realtors buy it for a simple reason — the account rewards exactly the kind of steady, unglamorous attention that a producing agent’s calendar destroys. This page lays out what competent management actually involves, what ours costs, and the questions that expose a weak provider in one meeting.

What the work actually is

A managed month, honestly described. The search-terms report gets read and sentenced — winners promoted, waste excluded. Bids and budgets get rebalanced toward the campaigns earning their keep. Ad copy gets tested in deliberate single-variable experiments. Landing alignment gets checked whenever keywords shift, so the coherence that keeps click prices down never drifts. And a report arrives that talks about leads, cost per lead, and pipeline movement rather than impressions. None of it is wizardry. All of it is perishable — an untended account decays in quarters as auctions shift and search language moves.

How ours is priced

BrokerFold’s Google Ads management runs on one published formula: ten percent of monthly ad spend, with a $350 monthly floor, scaling to $1,000 at $10,000 of spend. No setup fee, no long contract. The floor deserves a straight explanation: below $3,500 of monthly spend the minimum exceeds ten percent, because the weekly craft costs the same at small budgets — if your budget sits well under that line, we will say so and point you at the budget math rather than sign you up to lose politely. Percentage pricing also aligns incentives tolerably well: we grow when your spend grows, and your spend should only grow when its cost per lead has earned it.

Why platform-integrated management is a different product

A standalone ads agency manages clicks into whatever website you have. The recurring result in real estate is a coordination gap: the agency wants faster pages and purpose-built destinations, the website vendor bills separately for both, and the lead data lives in neither camp. On BrokerFold the campaign, the destination, and the follow-up share one system — live search and valuation pages exist on every site as landing stock, leads route to seats in the built-in CRM the moment they submit, and source-to-closing tracking is native rather than an integration project. Management on top of that stack spends its hours on the auction instead of on vendor diplomacy, which is the actual economic argument for buying both from one place — the platform side is priced on our pricing page.

The questions that expose a weak provider

Ask any prospective manager — including us — these five. Who owns the ad account? (You, always; anything else is hostage-taking.) What exactly do you do in a normal week on my account? (Listen for search-terms work; vagueness here predicts automation-only management.) What will you report, and is cost per lead in it? (Impression reports are camouflage.) What happens to landing pages when campaigns change? (No answer means the coherence work is nobody’s job.) And when would you tell me to spend less? (The honest ones have an answer ready; the others have a quota.)

Managed, self-serve, or later

Self-management is legitimate below the fee’s break-even and for agents who like the craft — the whole cost picture, fees included, is worked in real estate PPC cost Canada. Management earns its fee when spend is at or past the floor’s clean zone, when your own tuning has plateaued, or when the weekly hour keeps losing to showings. Either way, insist on the same standard: an account judged on closed business by source, in your name, cancellable without drama. That standard is cheap to demand and expensive to fake.