VOW websites Canada
The BrokerFold Team — Product + Engineering
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VOW websites exist across Canada, but there is no single national VOW rulebook: each real estate board licenses its own data and attaches its own conditions. The spine is the same everywhere a VOW operates — consumer registration, terms-of-use acceptance, password expiry, and display limits — while the parameters differ board by board. That makes provider choice a coverage question first: a “Canadian VOW website” is only as Canadian as the specific board agreements behind it.
What a VOW means anywhere in Canada
In every market where the model operates, a VOW is a registered-access website that may show consumers more MLS data than a public site, most importantly sold and off-market records. The consumer creates an account, accepts terms of use that establish a broker-consumer relationship, and browses signed in. The general mechanics are covered on what is a VOW; this page is about how the picture changes across the country.
What changes from board to board
The variables an operator has to get right per board:
- Whether a VOW lane exists at all. Sold-data display took hold in Ontario after the TRREB litigation ended in 2018. Other boards have their own frameworks and histories, and some license far less than TRREB does.
- Password lifecycle. Validity caps and renewal rules are set in each board’s agreement. TRREB’s terms allow up to 90 days per password with renewal; other boards write their own numbers and some are stricter.
- Feed contents. How much history a VOW feed carries, which statuses are included, and which fields must stay internal all vary by agreement.
- Display obligations. Attribution lines, disclaimers, per-query caps and refresh expectations are board-specific.
A platform serving multiple boards therefore needs per-board policy plumbing, not one hard-coded rule set. BrokerFold is built that way: password policy is per-board configuration today, and display caps and disclaimers are designed as per-board policy rather than hard-coded globals, which is what makes adding a board a licensing exercise rather than a rebuild.
Where BrokerFold stands today, plainly
BrokerFold’s live board coverage is TRREB, served over a direct PropTx/AMPRE RESO Web API feed with the full VOW machinery in production: gated sold search, server-side redaction, click-wrap capture, password lifecycle and audit logging. The TRREB VOW website page documents that stack in detail. Coverage beyond TRREB expands as data agreements land; if your board matters to your decision, ask us where it stands rather than trusting a coverage map on any vendor’s site, ours included. That advice generalizes: stale coverage claims are the most common fiction in this category.
How to evaluate a VOW provider in Canada
The questions that separate real VOW operators from checkbox marketing:
| Question | What a good answer sounds like |
|---|---|
| Which boards do you have live VOW agreements with today? | Named boards, verifiable, no “coming soon” padding |
| Where is sold data hidden from anonymous visitors? | On the server; redacted before the response is built |
| How do password expiry and renewal work? | Automatic tracking, warning emails, self-serve renewal |
| What records do you keep for a board audit? | Terms-acceptance timestamps and sold-data access logs |
| What do locked listings look like? | Purpose-built blurred previews, never real photos styled with CSS |
| Who gets the registrations? | You, in your CRM, with the visitor’s activity attached |
Any vendor claiming VOW support should be able to answer all six without a follow-up call. If you want the underlying decision framed first, IDX vs VOW explains which feeds a Canadian practice actually needs.
The honest trade-off in a national choice
If your practice is concentrated in one market, pick the provider that is deepest on your board, because feed depth and freshness are what your visitors feel. If your practice genuinely spans provinces, you will face a trade: national active-listing breadth through CREA’s DDF ecosystem, or board-direct depth including sold data where agreements exist. No provider honestly offers “every board, full VOW, everywhere in Canada” today. Anchor on where your clients are, then demand the six answers above from whoever you shortlist.
Keep reading
- VOW website A VOW website shows registered visitors the sold prices and off-market history anonymous sites can't display. How VOWs work, and how BrokerFold runs one.
- TRREB VOW website A TRREB VOW website shows GTA sold prices and off-market history to registered visitors. What the TRREB VOW feed contains and how BrokerFold serves it.
- IDX vs VOW IDX shows active listings to everyone; VOW adds sold and off-market data behind free registration. Most Ontario agents should run both. Where DDF fits.