SEO for realtors

Real estate SEO has a dirty secret: most of what agencies bill monthly for is reporting on work that happened in month one — if it happened at all. The part that actually moves rankings for a realtor is concrete and finite: pages that answer local searches, built properly, on a fast site, interlinked with live listings. So that’s what we sell — the pages, as a one-time build, at a per-page price that’s on this page. No retainer, no strategy calls, no rank-report subscription.

What a build includes

Every package does the same work per page; bigger packages just cost less per page:

• Written local search pages targeting the queries your market actually types — neighbourhoods, communities, property niches.
• Titles, meta descriptions, and heading structure done to spec on every page.
• Schema markup so the pages and your listings read correctly to search engines.
• Alt text on every image.
• Internal links from the new pages into your live listings — this is the step generic SEO vendors can’t do, because their pages don’t sit on a platform with your board feed underneath.

The packages

Per-page cost falls from $44.90 at the entry package to $33.33 at the top. Packages are purchased through your dashboard, sales-assisted so scope questions get answered by a person — but the prices don’t move. Every tier is the same craft at different scale; the choice is a coverage decision, not a quality ladder.

Why the platform underneath matters

Pages rank because of what they sit on. Your BrokerFold site is fast, structurally clean, and carries live board data — which means a community page can link to the actual homes for sale there, today, and hold a visitor a static SEO microsite loses. Search engines notice the same things visitors do. The realtor website is the foundation; the build multiplies it. We don’t sell SEO builds off-platform because half the deliverable is the platform.

How the page list gets chosen

Scoping is the part that decides whether ten pages matter, so it runs sales-assisted rather than from a form. The shortlist logic: the communities where you actually take listings; the property niches your name should own; the queries where portals are beatable because the intent is local and specific. Ten well-chosen pages beat thirty scattered ones — at the entry package the discipline is the deliverable, and if your map genuinely needs more ground, the larger packages exist for exactly that.

The process

1. Scope the map. Which neighbourhoods, which niches, which searches — sized to the package you pick.
2. We write and build. Pages go live on your domain with the full on-page treatment; you review them as they land.
3. They go to work. Pages join your sitemap, interlink with your listings, and start their slow climb. Your dashboard analytics show visits and the leads they turn into.

No ongoing engagement is required after delivery — the pages are yours and keep working.

What it costs in context

The entry build is $449 one-time — less than most SEO retainers bill for a single month. Because it’s an asset purchase rather than a subscription, the comparison to make isn’t against a month of retainer but against what else buys durable demand: ad spend stops producing the day you pause it; pages don’t. Platform plans themselves start at $89 CAD/month on pricing — the build requires a live site to build on.

Measurement without a meter

There’s no reporting retainer because there’s nothing to meter. Built pages announce themselves in your dashboard — visits and the leads they become are attributed in the same place the rest of your site reports — and the search consoles every engine offers are free. The numbers a monthly SEO report would package are already yours to read, which is the quiet reason the retainer model survives: most clients never look.

Who should buy this

Realtors with a defined farm area who want to own its search results the way they’d own its bus benches. New-to-a-market agents buying presence they can’t yet earn by reputation. Solo operators who can’t outspend teams on ads but can out-position them on twenty specific neighbourhood queries. And anyone who’s been burned by a retainer and wants deliverables they can point at.

Who shouldn’t: an agent who needs leads this month. SEO is the patient layer — pair it with the registration engine and paid demand, and let each channel do the job it’s shaped for.

An honest note on guarantees

Nobody controls rankings, including vendors who promise them. What we control is everything on the page and the platform under it — speed, structure, markup, live data, interlinking — which is the whole controllable surface of local SEO. The rest is competition and time. We’d rather sell you ten real pages than a promise.

Two questions expose most SEO vendors inside a minute: what exactly will exist when you’re done, and who owns it afterward. Our answers are a page list and you. If a competing pitch can’t produce equally short answers, you’ve learned what the retainer was actually for.