Templates

A landing page template is a conversion argument with the copy left blank. The reason templates matter is that the argument — what sits above the fold, where the form goes, what proof appears beside it — is mostly a solved problem, and re-deriving it per campaign is how agents end up with pretty pages that capture nothing. Start from a structure that already works, then make it yours.

What every capture template must include

Four elements, in order. A headline that restates the promise the visitor clicked on — not your slogan, their intent. A form that asks for the minimum needed to respond well, protected against bots so the pipeline stays human. Proof near the action: a market number, a recent result, a short line of social evidence. And a closed room — capture pages earn their conversion rate by removing exits, so navigation is minimal and every path on the page leads to the same action. Templates that skip the last point are just short web pages.

The templates BrokerFold ships

On a BrokerFold site, capture pages are not a bolt-on product — they are pages of the site itself, assembled from the same section library the rest of your website template uses. The seller-side flagship is the home valuation funnel, a multistep wizard that ships live at /home-value on every site and lands its submissions in the CRM as seller leads. Buyer-side, the search and sold-data surfaces carry registration built in, so an ad can point at a city search or a sold-listings view and the page itself does the capturing. Around those, guide pages — buyer, seller, and neighbourhood — ship with real structure and capture moments, ready to localize. Every one of them is a template in the useful sense: the argument is built, the specifics are yours to edit.

Editing without breaking the pattern

Templates fail in the second month, when someone edits the page and sands off the parts that made it work. The visual editor constrains this well: sections are blocks, so you rewrite the headline, swap the imagery, reorder proof, or add an FAQ band without touching the skeleton that holds the conversion logic. The full editing story lives on the builder page — the short version is that customizing a page and preserving its discipline are not in tension when structure and content are separate layers.

Why these beat downloaded templates

A downloaded landing page template — an HTML kit or a generic builder theme — gives you the layout and none of the plumbing. No MLS data for the proof bands, no valuation logic behind the wizard, no CRM receiving the submissions, no bot filtering in front of the form, and a URL that is not your domain. In real estate the plumbing is the product: the pages that convert best all lean on live data and instant follow-up. A template you must wire up yourself is a project; a template that arrives wired is a campaign you can launch this week. Pick patterns from the landing pages overview, open the editor, and route some traffic — the fastest way to judge a template is to run it.