Home valuation pages

Every BrokerFold site ships with a home valuation funnel at /home-value — the “What’s my home worth?” page that every template’s header, footer and seller guide links into. It is the platform’s dedicated seller-lead engine: a multistep wizard that produces an on-screen value range from real sold comparables and delivers the contact to your CRM as a seller lead, routed and ready to work.

The wizard, step by step

The flow is deliberately short: address (with autocomplete, so entry is one keystroke burst), property basics, condition, then the range reveal and the contact step. Address autocomplete runs on a dedicated key the platform provides — nothing for you to configure — and if that service is ever unavailable, the page degrades to a plain address field rather than an error.

The range itself is grounded in nearby sold prices from the MLS feed. That grounding is a stated trust point on the page: real comparables, an instant range in about a minute, and a human number to follow. No pressure, no list-sharing — the copy says it because the platform does it.

The page shell takes on your template’s design language automatically — each listings skin gets its own hero treatment — so the funnel looks native to your brand rather than like a bolted-on widget.

Where valuation traffic comes from

The funnel is only as good as the paths into it, so the platform builds them in. Template navigation carries the “What’s my home worth?” link site-wide. The seller’s guide — a full editorial surface on every site — points its hero CTA and tool cards at the valuation page. Your market report surfaces sit one click away, which matters because a homeowner who has just read their area’s sold trend is exactly the person who starts a valuation. Sellers researching their next purchase also cross from the mortgage calculator and affordability tools.

What a valuation feeds in the CRM

A completed wizard is a lead with the home_valuation source — the platform’s single lead door writes the contact, the lead, and its dispatch record in one transaction, so a valuation request can never be captured and lost. From there it rides your lead routing rules like any other lead: round-robin to the team, first-to-claim, or straight to you, with the instant notification the first-minutes window demands.

The lead arrives carrying its context. The property details the seller entered — address, timeline, condition answers — land with the record, so your follow-up call opens on their house, not on “how can I help?”. Seller-guide consultation forms flow into the same CRM bucket deliberately: one pipeline for seller intent, whatever page produced it.

Why an on-site funnel beats bought seller leads

Purchased seller leads are shared, price-inflated, and arrive cold — the economics are dissected in our lead generation guide. A valuation funnel on your own domain produces exclusive leads at zero marginal cost, from people who chose your site, and every one of them enters a CRM that already knows what else they did there. It is the difference between buying intent and owning the place where intent shows up.