MLS website

An MLS website is a realtor’s site with live board listings on it — searchable inventory, map and filters, full detail pages, all under your brand on your own domain. “MLS website” is what most agents type before they learn the licensing vocabulary, so this page does the translation: what the phrase actually buys, the pieces a good one includes, and how to get one running without learning three acronyms first.

There is no “the MLS” — there is your board

The first translation is the important one. Canada has no single MLS database; every board operates its own system, and listing data reaches member websites through feeds that each board licenses separately. So “putting the MLS on my website” concretely means: signing your board’s data agreements as a member, with broker-of-record approval, and having an approved technology vendor operate the feed on your behalf. The public-display feed is called IDX — the IDX website pillar maps that vocabulary — and the paperwork route from membership to live listings is walked step by step in how to get MLS listings on your website in Canada. None of it requires technical work from you, but all of it rides on your membership: the data rights are yours, the plumbing is the platform’s.

What a real MLS website includes

The difference between an MLS website and a brochure site with a search box is a short, checkable list. Full board inventory, not a partial pool — every active listing your board authorizes for display, including the one that listed this morning. Listing pages that live on your own domain as real, indexable URLs, so your site accumulates search authority instead of feeding an iframe. A map that handles a whole city gracefully, neighbourhood and filter search that buyers actually use, and photographs mirrored to the platform’s own infrastructure rather than hot-linked from board servers — a compliance requirement that doubles as a speed advantage. And underneath it all, a sync cadence measured in minutes, because listing data ages like produce: a site that shows a sold-firm property as available has already lost the visitor’s trust.

The layer most agents don’t know to ask about

Active listings are the floor. The data that makes a Canadian agent site genuinely competitive with the big portals is sold and off-market history, and that is a separate, gated lane: the VOW, which requires visitor registration and its own board agreement, and which most “MLS website” products simply do not include. It matters commercially as much as it matters for data: the registration gate on sold prices is the most reliable lead-capture mechanism an agent site can run, because it withholds exactly what serious buyers and sellers want to see. The plain-language comparison of the two lanes is IDX vs VOW — read it before signing anything, because bolting a VOW onto an IDX-only product later usually means replatforming.

Getting one live

On BrokerFold, the MLS website is the product, not an add-on tier. TRREB is live in production today: the board feed syncs every 15 minutes, listings publish only when complete — details, geocoded coordinates, processed photos — and both the public IDX layer and the registration-gated VOW ship on every plan, alongside the CRM and the visual editor. Published pricing runs from $89 to $999 CAD per month depending on team size, with one board included, additional boards at $25 per month as we connect them, no setup fee, and a 14-day trial with no credit card — the exact numbers are on the pricing page. Your side of the work is the board paperwork, which we walk you through; the feed, the photos, the compliance, and the freshness are ours.