IDX website cost

An IDX website in Canada costs whatever its three layers add up to: board-side feed fees (often zero), the platform or build that operates the feed, and the hidden lines that only show up after launch. Ranges in this category run from tens of dollars a month for DIY plugin routes to several hundred for full platforms, with custom builds beyond that — so the useful exercise is pricing the layers, not hunting for a single number. Here is each layer in CAD, with our own published prices as one transparent data point.

Layer one: what the board charges

Usually less than agents expect. As of mid-2026, TRREB charges members no separate fee for the IDX datafeed — membership plus the signed agreements is the whole board-side cost — and no separate fee for the VOW datafeed either. Some boards do charge: technology-provider documentation surveyed in mid-2026 lists ITSO’s VOW datafeed around $1,500 per year, billed to the brokerage, and setup or monthly fees exist at other boards. The full board-by-board picture, with sources, is in how much does an MLS data feed cost. The practical takeaway: in the GTA the feed itself typically costs you nothing, so nearly all of your IDX budget is the next layer.

Layer two: the platform or the build

This is where the range lives, and it splits into three routes. The DIY route — an IDX or DDF-lineage plugin on your own WordPress hosting — is the cheapest ticket in, starting around $30 a month all-in and climbing steeply once you configure it to genuinely compete; the honest line-by-line table is on WordPress IDX website cost. The platform route — a subscription that includes the licensed feed integration, hosting, templates, and support — is the mainstream, and much of the category prices in US dollars or by quote only, so insist on all-in CAD before comparing. The custom route — an agency building on a feed — front-loads thousands into a one-time build and still needs someone paid to maintain the integration afterwards. Wider context across all website types is in what a realtor website costs in Canada.

Layer three: the lines that don’t appear on quotes

Four questions surface the hidden costs. Where do listing photos serve from — the platform’s own CDN, or infrastructure that throttles or breaks board rules? How often does the feed actually sync, because a bargain site refreshed nightly is showing yesterday’s market? Is sold data possible, or will adding a VOW later mean replatforming — the expensive way to discover the difference? And what does leaving cost: who keeps the domain, the pages, and the lead history? A cheap subscription with an expensive exit is not cheap. The full evaluation checklist is on best IDX provider Canada.

What it costs here

BrokerFold publishes its prices to the dollar, which in this category is itself a differentiator. Plans run $89, $199, $449, and $999 CAD per month — Solo through Brokerage, with the Team tier including 5 seats and Brokerage 12 — and every plan is the whole system: the IDX search on your own domain, the VOW with registration-gated sold data, the CRM, the visual editor, hosting, and a custom domain. One board is included (TRREB live in production, syncing every 15 minutes), additional boards are $25 per month as we connect them, there is no setup fee, and the 14-day trial needs no credit card. Current numbers always live on the pricing page. Against any competing quote, the comparison that matters is all-in CAD for an equivalent configuration: feed, freshness, photos, VOW, CRM, and exit terms — priced layer by layer, the cheap options and the expensive ones both explain themselves.