CRM with website

Most agents asking for a “CRM with website included” have already lived the two-vendor version: a website from one company, a CRM from another, and a brittle integration where the value quietly leaks out. The ask isn’t really a bundle discount — it’s one system that doesn’t lose information about your leads in the hand-off. That’s the product BrokerFold ships: the website and the CRM are the same platform, not two products stapled at the invoice.

What “included” actually means here

Included doesn’t mean a starter CRM tucked behind a website, or a template site thrown in with a database. Both halves are the real thing. The website side: your listings surface with map search, saved searches, alerts, neighbourhood pages, and sold-data search behind a compliant registration gate — the machinery covered on our realtor websites page. The CRM side: every contact carries a behaviour timeline of what they did on that website, plus staged nurture plans, Gmail sync, web push notifications, and Conversations — visitors messaging you directly from listing pages. One login. One invoice. One vendor to call.

Why one system beats a good integration

An integration is a promise that two companies’ engineering roadmaps will keep cooperating. Even when it holds, three things degrade in the stitch. Timing: the lead exists on the website seconds before it exists in the CRM, and your automated first touch waits on the relay. Fidelity: “viewed 12 listings, favourited two, registered for sold data” arrives as “visited website,” if it arrives. Accountability: when something breaks, each vendor points at the other, and you’re the project manager. Building both halves on one platform doesn’t make us cleverer — it deletes the seam where those three problems live.

What lands on a contact record by itself

A visitor registers on your site and becomes a CRM contact with consent recorded. From then on their record accrues its own history: listings viewed and re-viewed, favourites, saved searches, sold-data research, tour requests, chat messages. Before a call you read what they did, not what you remember. No CSV exports, no sync jobs, no “integration is currently delayed” banner.

Getting set up

1. Start the 14-day trial — no credit card, both halves live from the first minute.
2. Pick a template and connect your domain; your site is the lead source of record from day one.
3. Import your database. The importer asks about consent per contact so your CASL posture moves with you.
4. Review the staged nurture plans — nothing sends until you approve it — then connect Gmail and turn on push.

What it costs

Published CAD pricing, website and CRM together on every tier: $89 per month for Solo Agent, $199 for Top Producer — where behavioural lead intelligence comes in — $449 for Team with five seats, $999 for Brokerage with twelve, extra seats a flat $70. Month to month, export anytime. There is no version of BrokerFold where the CRM costs extra, because there is no version where it’s a separate product.

Who this is for

Agents who generate — or intend to generate — leads from their own web presence, because that’s where the one-system design pays daily. Agents tired of being the unpaid systems integrator between two vendors. Teams whose routing should start the second a lead lands, not after a webhook clears. And anyone comparing a stack of separate subscriptions against one number and finding the math suddenly simple.

Who it isn’t for: agents who love their current website and want only a database beside it. A standalone CRM is the simpler buy in that case, and our market overview is candid about which shapes serve that business well.

The one-week proof

Bundles are claimed everywhere, so test the seam directly: trial the platform, submit a lead through your own site at an inconvenient hour, and watch two clocks — when the first automated touch went out, and when the visit history appeared on the record. In a two-vendor stack, those clocks are where the excuses live. Here they’re the product.