CRM pricing compared

Real estate CRM pricing is genuinely hard to compare, and that is partly by design: some vendors publish clean numbers, some publish starting prices that few customers actually pay, and some publish nothing at all. This page maps what the market charges as of mid-2026 by pricing shape rather than by brand — we keep named, sourced head-to-heads in our comparison section — and then states BrokerFold’s own numbers plainly, because we think published pricing should be the norm in this category.

The four pricing shapes, as of mid-2026

Canadian sphere-marketing CRMs charge a modest flat CAD fee — typically in the tens of dollars monthly, discounted annually. You get a clean database and newsletter-style marketing; listing feeds and websites are add-ons or absent. US per-seat team platforms start in the range of sixty to seventy US dollars per user monthly and climb through team tiers that can reach four figures flat; the CRM is strong, the website is someone else’s product and someone else’s bill. US all-in-one team platforms bundle site, CRM, and marketing from roughly two hundred fifty to five hundred US dollars monthly and up, often behind onboarding fees and annual terms. Quote-only enterprise suites publish no pricing; the number is whatever your negotiation produces, which tells you how to approach the negotiation.

Treat the ranges as the shape of the market, not a quote — vendors move prices, which is exactly why unnamed ranges age better than a table of stickers copied from sales pages.

The lines that are not on the sticker

Currency first: a US-dollar subscription is a variable cost in Canada, repriced by the exchange rate every month. Seats second: per-seat pricing is cheap at two people and expensive at nine, so model the team you intend to have. Term third: “monthly” prices that require annual commitment are annual prices. And the biggest one — the website. Most CRM pricing assumes you bring a website from another vendor, which means a second subscription plus whatever connects the two. When you compare CRMs, compare completed stacks; our best CRM in Canada page covers the non-price criteria that should sit beside the math.

BrokerFold’s published numbers

Every BrokerFold plan includes the full CRM — it is not a module or an upsell. Plans run $89, $199, $449, and $999 CAD monthly; the Team plan includes five seats and the Brokerage plan twelve, with extra seats at $70 monthly. The website, the board listing feed, and the CRM are one subscription, so the “CRM line” on your budget is genuinely zero on top of the site. Every plan starts with a 14-day free trial with no credit card, and current details always live on the pricing page. What the CRM itself contains is on CRM for realtors.

Price the outcome, not the tool

The cheapest CRM you ignore is more expensive than the priciest one you work, so the number that should settle the decision is cost per closed deal, not cost per month. A tool that turns one additional internet lead a year into a transaction pays for a lot of subscription. Run your own volumes through the lead ROI calculator before deciding what a CRM is worth to you — the answer is usually less about the sticker and more about whether the system actually gets leads answered, nurtured, and met.