Real estate lead ROI calculator
The price of a lead means nothing by itself — what matters is the chain it feeds. Enter your cost per lead and your funnel rates and see the spend, closings, GCI and your break-even cost per lead. Defaults are illustrative; your rates are the real inputs.
Contact rate is the input most agents underestimate: it moves with speed-to-lead, and it compounds through every later stage.
Reading the break-even line
The break-even figure is the most useful number here: it is the highest cost per lead your current funnel can afford before lead buying loses money. Improving any rate in the chain raises it — which is usually cheaper than finding cheaper leads. Our guides on speed to lead and lead costs in Canada put honest ranges around the inputs.
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