Real estate team website cost Canada

A real estate team website in Canada costs anywhere from a couple of hundred dollars a month on a platform to tens of thousands up front for a custom build — a range wide enough to be useless until you separate what is actually being bought. The honest short answer: platform subscriptions that genuinely support teams (multi-agent identity, MLS® listings, shared CRM) run from the low hundreds to around a thousand dollars monthly depending on roster size, while custom agency builds start around five figures and keep costing after launch. The difference between a cheap quote and an expensive one is almost never the website. It is the seats, the data, and the CRM underneath.

Why a team site costs more than an agent site

Compared with a solo agent’s website, a team site multiplies along three axes. People: every lead-working member needs an identity on the site and a seat in the CRM behind it, and per-seat pricing is where team costs quietly scale. Data: the site serves MLS® listings and, if the team wants sold data, a compliant VOW gate — infrastructure a brochure site never carries. Traffic intent: team sites exist to capture and route leads across a roster, so forms, routing rules, and shared visibility are load-bearing, not nice-to-have. Any quote that prices the team site like a solo site with extra bios has missed all three.

The three buying paths, priced honestly

Platform subscription — site, hosting, listings, CRM in one monthly fee plus seats past the included count. This is the path most Canadian teams should price first, because the MLS integration and compliance are someone else’s ongoing problem. Custom agency build — full design freedom, five-figure entry cost, and the MLS feed as a separate, perpetual maintenance contract; it earns its price only when a team’s brand genuinely cannot live in a template. DIY on a generic builder with plugins — the cheapest sticker and the most expensive surprise, because listing volume, update freshness, and Canadian board rules are exactly where bolt-on IDX tooling struggles. Whichever path you take, total the cost over 24 months including seats and services; monthly sticker comparisons flip rankings once seat counts and setup fees amortize in.

The numbers we publish

BrokerFold’s pricing is public and in Canadian dollars, so you can check the math rather than take it on faith: plans run $89 to $999 CAD monthly, the Team plan includes five seats and the Brokerage plan twelve, and additional seats are $70 monthly each — the current grid lives on pricing, and the seat-counting logic on team CRM seats. Every plan starts with a 14-day free trial, no credit card. Growth services are separate and priced as services: one-time SEO page builds and Google Ads management at 10% of ad budget with a $350 monthly floor — never bundled into a mystery number.

The costs that are not the website

Two lines belong in the budget that no website vendor can sell you. Board and membership costs run through your brokerage and your board — data agreements for the site ride on that membership, and any fees a board charges are yours regardless of platform. And marketing spend — the ads and content that fill the site — is a service budget, not a software budget, and should be evaluated on its own return. A complete line-by-line breakdown of the full stack, including where teams routinely overspend, is on our team website cost deep dive.

The one-line budgeting rule

Price the whole system — site, seats, data, routing — as one number, then divide by what it produces. A team site is lead infrastructure: the relevant question is never “is $400 a month expensive,” it is “what does a captured-and-routed lead cost through this stack versus the alternative.” Cheap sites that leak leads are the most expensive websites in real estate; the arithmetic just hides until you run it.