Price-drop alerts

A price cut is the loudest signal a listing ever sends: the seller just moved, and every buyer who hesitated at the old number has a new decision to make. The interesting design question is who should hear that signal first — the buyer’s inbox, or the buyer’s agent. Most platforms answer “everyone, instantly, automatically.” BrokerFold routes it differently, and this page explains exactly what we ship, because a feature this valuable deserves an honest description rather than a vague promise.

On the site: drops are visible the day they happen

Board data syncs on a minutes-scale cadence, so price changes reach your listing pages fast. A reduced listing wears a Price Drop badge on its card in search results and template bands, and the detail page shows the reduced-from history where the board’s data licence permits displaying the original price. Buyers browsing your site see the cut in context — beside the photos, the map and your lead capture — rather than as a bare notification. Status changes ride the same pipeline: new, back on market, sold and leased states propagate on the same fast cycle, and the sold layer stays behind the VOW gate where board rules require it.

What your clients receive

Client-facing email rides saved-search alerts: a daily digest of new matches for each search a visitor saved, with sold-mode alerts for registered VOW visitors. What we deliberately do not ship is a consumer-facing “price dropped!” blast on every reduction. Two reasons. First, inbox trust: a buyer watching a hot market can accrue dozens of price events a week, and a platform that mails them all trains the buyer to stop reading — which devalues the alerts that matter. Second, and more important: the price-drop moment is too valuable to spend on an automated email.

What you receive instead: the signal

When a listing one of your contacts engaged with — viewed, hearted, inquired about — drops in price, the CRM raises a signal on that person: a listing they engaged with just dropped in price, with the new number attached. The same signal engine flags a watched listing coming back on the market. These land in your signal feed and on the contact timeline, scoped to the person, not the property — because “C$949,000 now” only matters in the context of who stopped on that listing three times last week.

That routing turns a data event into an agent moment. The buyer gets a phone call from someone who knows their situation: what the cut means against comparables, whether it smells like motivation or repositioning, whether to move today. No portal notification competes with that call, and the agent who makes it is the one whose site saw the engagement — which is the quiet compounding argument for keeping your clients’ browsing on your own domain, where their saved homes and views are visible to you.

Automating the follow-up without losing the voice

For teams that want machinery behind the moment, CRM automations include a price-drop trigger: when a reduction hits an engaged listing, a plan can queue follow-up automatically, so the outreach happens even on the day you are stacked with showings. The automation drafts the motion; the message still goes out under your name. That is the philosophy running through the whole feature: the platform’s job is to make sure a price cut is never missed, and your job is to be the one who explains it.