Realtor website grader
Ten dimensions decide whether a Canadian realtor's website produces business: data freshness, sold-data capture, speed, search, capture, follow-up wiring, local proof, compliance, visibility, and ownership. Score your site honestly on each — this is a guided self-audit (it grades what you report, it doesn't crawl your site), and the zero-scores become your fix list.
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Work through all ten dimensions for your grade.
Your fix list — the zero-scores first
- Listing data freshness. Move to a board feed that syncs in minutes — stale listings quietly teach repeat visitors to check a portal instead.
- Sold data (the VOW question). Sold prices are the single strongest reason a visitor registers. A compliant VOW gate turns that demand into named, consented leads.
- Mobile speed. Test your listings page on a phone over cellular data. If it takes more than ~3 seconds to be usable, the ad clicks you pay for are bouncing before they see a home.
- Search and map experience. Buyers live in the map. A filterable map with honest result counts is the difference between a brochure and a tool people return to.
- Lead capture. Capture should trade value for identity — sold access, saved searches, alerts — not wall off basics. Forced registration on active listings converts a few and burns the rest.
- What happens after the form. Conversion happens after the click. A form that emails an inbox loses to one that routes, notifies, and starts nurture within minutes — wire every form to a CRM.
- Local proof. Portal-beating content is local: community pages, market numbers with dates, real testimonials. Generic template copy ranks for nothing and persuades nobody.
- Compliance and identification. Brokerage identification, board attribution and required disclaimers aren't decoration — missing them is a rules problem your brokerage inherits. Audit the footer first.
- Search visibility. If your name is the only query you rank for, the site is a business card. Local landing pages plus fresh listing inventory are what let a site win non-name searches.
- Ownership and exit. Register your own domain and know your export path before you need it. A site you can't take with you is a lease, whatever the invoice calls it.
Where the standard comes from
These ten dimensions are the recurring difference between realtor websites that produce listings and leads and the ones that quietly expire — drawn from how Canadian boards licence data (freshness, VOW gating, attribution), how buyers actually behave (map-first, mobile, sold-price hungry), and how deals are lost after the click (follow-up speed). The long-form version is our ten-point rubric; the capture and follow-up dimensions are covered in depth in forced registration and speed to lead.
Fold your stack into one.
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