Real estate Google Ads budget calculator
Turn a monthly budget into the chain that actually matters: clicks → leads → appointments → closings → GCI. Every default is illustrative — costs per click and conversion rates vary widely by market, season and campaign quality — so put your own numbers in and the math updates live.
The lead → appointment and appointment → close inputs are where speed-to-lead and nurture quality show up — the same budget produces very different GCI depending on what happens after the click.
How to read the result
Real estate Google Ads rarely pay back inside the first month — the "months per closed deal" line shows how long a budget takes to produce one closing at your assumptions. Budgets that look unprofitable at a 4% landing-page conversion often become strongly profitable at 8%, which is why the landing page and follow-up matter as much as the bid. Our landing-pages guide covers what converts, and the budget guide covers how Canadian agents choose a starting number.
BrokerFold runs Google Ads as a managed service — 10% of ad spend with a $350/month minimum — on landing pages built into the same platform that captures and nurtures the lead.
Request a Google Ads audit.
Budget, landing pages, tracking, cost per lead — we review what you run today and what managed service would change.