Your website
What we do for your SEO
The SEO defaults every BrokerFold site ships with, and where you still need to make decisions.
A listing site lives and dies by local search. BrokerFold ships sensible defaults so you don't have to configure the basics — but you still control the voice and the content strategy.
What's automatic
- Per-listing structured data (schema.org RealEstateListing)
- OpenGraph + Twitter Card metadata for every page
- Canonical URLs across active / sold / expired listing variants
- XML sitemap regenerated on every content change
- Robots.txt with listing indexing allowed by default
- Core Web Vitals-optimized image loading (AVIF/WebP, lazy loading)
What you decide
- Neighbourhood landing page copy — we ship templates; you fill in the local knowledge
- Blog content cadence — we don't post on your behalf
- Backlink strategy — we don't buy links or run link networks
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If this didn't answer your question, email support@brokerfold.com and we'll reply personally — often within the hour.
More in Your website
Setting up a custom domain
How to point your own domain at BrokerFold, with or without keeping your existing DNS provider.
How your listings get rendered
Where listing data comes from, how often it updates, and what you can customize per listing.
Running the blog for SEO
A practical approach to blog posts that actually earn local search — without turning into a content mill.
Ready to set it up?
Start a free trial and we'll walk you through this during your setup call.