Your website
What we do for your SEO
The SEO defaults every BrokerFold site ships with, and where you still need to make decisions.
A listing site lives and dies by local search. BrokerFold ships sensible defaults so you don't have to configure the basics — but you still control the voice and the content strategy.
What's automatic
- Per-listing structured data (schema.org RealEstateListing)
- OpenGraph + Twitter Card metadata for every page
- Canonical URLs across active / sold / expired listing variants
- XML sitemap regenerated on every content change
- Robots.txt with listing indexing allowed by default
- Core Web Vitals-optimized image loading (WebP, lazy loading)
What you decide
- Neighbourhood landing page copy — we ship templates; you fill in the local knowledge
- Blog content cadence — we don't post on your behalf
- Backlink strategy — we don't buy links or run link networks