Your website
Running the blog for SEO
A practical approach to blog posts that actually earn local search — without turning into a content mill.
A realtor blog earns SEO by answering real local questions for real local people. We've watched hundreds of realtor blogs; the ones that work share a handful of patterns.
Post types that earn
- Neighbourhood deep-dives with real numbers (median sale price, days on market)
- Market reports with honest commentary — monthly or quarterly
- Buyer and seller guides written for first-time clients in your region
- Transaction walkthroughs — the story of how a specific deal came together
Post types that don't
Generic 'how to stage a home' posts copied from a thousand other agent blogs. National-market summaries. Anything that reads like it could've been written by an AI given two minutes and no context.
Cadence
One serious post per month beats four thin posts per week. Google knows the difference.
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More in Your website
Setting up a custom domain
How to point your own domain at BrokerFold, with or without keeping your existing DNS provider.
How your listings get rendered
Where listing data comes from, how often it updates, and what you can customize per listing.
What we do for your SEO
The SEO defaults every BrokerFold site ships with, and where you still need to make decisions.
Ready to set it up?
Start a free trial and we'll walk you through this during your setup call.