Platform · AI
AI that does the work you hate, so you can do the work you love.
Not a chatbot glued to the side of the product. BrokerFold AI is woven through every surface — responding to leads at 2am, drafting listing copy, summarizing calls, generating market reports. You stay in control: approve, edit, or auto-send.
AI lead response
The moment a lead fills out a form or replies to an ad, BrokerFold AI sends a thoughtful, on-brand text within seconds. It qualifies, asks the right follow-ups, and books showings — then pauses when the lead wants a human.
AI voice
For the leads who don't reply to text, our AI calls. It's not a robotic interactive-voice-response — it's a natural, patient conversation that transcribes, summarizes, and hands off to you when the lead is ready.
Listing copy
Generate MLS-compliant descriptions tuned to your tone and Canadian conventions. One click from a listing's AMPRE fields to a 200-word remark that sounds like you, not ChatGPT.
Market reports
Automated monthly market reports for every saved search, neighbourhood, and farmed area — sent to your clients under your brand. You review, edit, approve.
Meeting summaries
Upload a showing or client call; get a structured summary with action items auto-added to your pipeline. Your notes stay current without the manual write-up.
Open + in-house
Built on Anthropic's Claude and OpenAI — each used where it shines. We keep your data in Canadian-hosted infrastructure and never train on your content.
Principles
How we build AI.
The agent always has the last word.
Every AI action can be reviewed, edited, rejected, or auto-approved — per agent, per channel, per lead type. You decide how much autonomy AI gets.
AI that admits it's AI.
BrokerFold never pretends to be human. Leads who ask 'are you a real person?' get an honest answer — which, counterintuitively, converts better.
Your data isn't training fodder.
We never use your leads, contacts, calls, or messages to train models. Period. You own your data; we host it and process it on your behalf.
Fail quietly, not silently.
When AI can't answer confidently, it stops and pings you. Never a made-up showing time. Never a hallucinated comparable.