Solo agents

A solo agent is a listing presenter, a buyer’s agent, a marketer, a bookkeeper, and a receptionist who is unavailable whenever the actual job is happening. Every piece of software you add either absorbs one of those roles or becomes another thing to administer. That is the test a one-person stack has to pass — not “does it have features,” but “does it work while I am in a basement with no cell signal.”

We build for that test directly. The website, the MLS® data plane, and the CRM are one product on one bill, so nothing needs stitching together and no two vendors can blame each other. Here is what the solo shape looks like in practice.

The receptionist you do not have

When an inquiry lands on your site at 9 p.m., the machinery answers: the lead gets an instant reply, your phone gets a push notification, and the contact enters the database with follow-up scheduled — before you have finished the showing you were in. Signed-in visitors can message you straight from a listing page, and those conversations land in the same inbox as your leads instead of a separate tool.

The behaviour timeline does the qualifying a receptionist would: every contact’s record shows what they searched, saved, and returned to on your site. When you call back, you are not opening cold — you know they have viewed the same semi three times this week. The mechanics are covered in depth at CRM for solo agents.

The website that earns its keep

A solo agent’s site has to do real work, not decorate a business card. That means board listings searchable on your own domain, with data that updates in minutes rather than overnight; map search and saved-search alerts that give clients a reason to come back to your site instead of a portal; and sold data behind visitor registration where your board’s rules allow it — registration being precisely the moment a browser becomes a lead. TRREB runs in production today; for any other board, ask us and you will get a dated, honest answer.

None of this requires a designer on retainer. Templates plus the visual editor cover the presentation layer, and the website-with-CRM pairing means the capture side is wired the day the site goes live.

Follow-up that survives a busy month

The failure mode of a one-person practice is not lack of effort — it is the good month. Three transactions close at once, six weeks of follow-up quietly dies, and the pipeline you meet in the fall is the one you neglected in the spring. Nurture sequences exist for exactly this: email plans that keep contacts warm on a schedule, which you review and approve before anything sends, in your own voice rather than a vendor’s. Gmail sync keeps the correspondence you send normally attached to the right contact without copy-pasting.

What the solo tier deliberately leaves out

You are not paying for headcount features you cannot use. Routing, claim rules, and seat management exist on the team tiers because they solve arguments between people; a party of one has no such arguments. The entry plan at $89 CAD monthly is the whole working system — site, feed, CRM, follow-up — without the organizational machinery. Compare tiers on pricing when you are ready.

If you are brand new to the business as well as solo, the year-one priorities are their own subject — start with the new-agent website checklist before buying anything.

When solo stops being the right shape

There is a specific moment this stack starts telling you to hire: when the behaviour timelines show engaged leads you have not touched in days, and the reason is hours in the day rather than discipline. At that point the question becomes routing, seats, and shared pipeline — the subject of growing from solo agent to team. The platform’s answer is an upgrade, not a migration: same site, same database, same follow-up history, with seats and routing switched on.

The honest pitch

We will not promise you a lead multiplier or show you a wall of logos. The claim is narrower and checkable: one system, one bill, built in Canada for Canadian board rules, that answers and remembers while you do the human parts of the job. Run the 14-day trial against a real week — no credit card — and let your own response times make the argument.