BrokerFold vs IXACT Contact

IXACT Contact and BrokerFold are both “CRM plus website,” which makes them look closer than they are. IXACT is a keep-in-touch CRM — built to make sure your sphere hears from you on schedule — with an agent website bundled in. BrokerFold is a website platform — built to make your site a board-fed search destination — with the CRM living inside it. The right choice follows from where your next ten deals are coming from: the people you know, or the people searching.

What IXACT Contact does well

Discipline, done for you, at a modest price. The published rate is $46.75/mo on annual billing ($55 monthly, USD), with team-member seats at $28.90/$34 and a free no-contract trial. The signature feature is the automated monthly e-Newsletter — professionally written and designed, sent under your name without you touching it — alongside keep-in-touch call reminders, email campaigns with reporting, a mobile app, Google sync, and a bundled responsive agent website. IDX comes via an IDX Broker Core add-on at $50/mo plus a $69 setup fee, and a separate Recruiter product ($85/$99) serves brokerages hiring agents. Established in Toronto in 2007 and now US-headquartered, it has spent nearly two decades as one of the default CRM answers for Canadian agents — a track record that counts.

Who IXACT Contact genuinely suits

Sphere-and-referral agents. If your business compounds through past clients, and your honest failure mode is forgetting to stay in touch, IXACT is purpose-built: the newsletter goes out whether you are busy or not, and the reminders keep the call list warm. At a lower price than our entry plan, it is also the rational pick for an agent who does not want a search website at all — we would rather say that plainly than stretch the comparison.

What BrokerFold does differently

We start from the traffic, not the address book. A BrokerFold site serves whole-board search on a TRREB feed running live in production, with VOW sold-price data behind its compliant registration gate — the consumer draw that turns a website from a business card into a lead source. The CRM is wired to that surface: every contact record shows a behaviour timeline — listings viewed, favourites, saved searches; leads reach seats by claim or round-robin; nurture plans run sequences on CASL-aware consent; Gmail syncs to the record; and visitors can message the agent directly in built-in chat. Pricing is published CAD — $89 to $999 monthly with per-tier seat bundles, 14-day card-free trial, no term lock. Against IXACT specifically: our follow-up automation is deeper and behaviour-driven, but nothing in our product writes a monthly newsletter for you, and our entry price buys a bigger machine than a sphere-first agent may need.

Side by side

Choosing between them

Sort your last twenty deals into two piles: people who already knew you, and people who found you. A sphere-heavy pile says IXACT’s model — cheap, disciplined, done-for-you touches — is probably the higher-ROI buy, and our broader scoring of that category in best CRM Canada treats it fairly. A search-heavy pile, or the ambition to build one, says the website is the asset that needs funding, and a keep-in-touch CRM cannot manufacture traffic. Some established agents ultimately run the split deliberately — sphere discipline plus a search destination — but start by funding the engine your deals actually come from.