Brokerage websites

A brokerage website carries three audiences at once. Clients want listings and sold prices. Your agents want presence and leads. Your recruits want evidence that joining you comes with real technology. Most brokerage sites serve the first audience adequately and the other two with a PDF. BrokerFold treats all three as the product. This is a hire-us page: what’s in the engagement, how it runs, and the published price.

What the engagement includes

• The brokerage site itself. Designed templates, a visual editor your marketing staff can actually operate, and full MLS® search with the sold-data layer behind visitor registration. Feed infrastructure is first-hand: TRREB in production on direct vendor agreements, the Vancouver tri-board integration built with production approval in progress, photos on our own CDN, listings gated until completely hydrated.
• Roster and agent presence. Agents exist on the site as people, not a directory dump — profiles wired into lead routing so an inquiry about an agent’s listing reaches that agent.
• A 12-seat CRM under the same roof. Routing by claim or round-robin, behaviour timelines on every contact, Gmail sync, web push, visitor-to-agent chat. The brokerage CRM page covers this half in depth.
• Domains that scale. Every plan includes custom domain connection, and seat plans carry an allowance per included seat — practical when offices or teams inside the brokerage want their own address.

Deliverables

Launch means: the brokerage brand live on your domain; listings and VOW flowing under your board agreements (we run the vendor side of the paperwork, your broker of record approves); the roster published; twelve seats active with routing rules the office actually agreed on; and staff-editable pages your admin can change without a developer invoice. Ongoing, the platform maintains sync, image processing, and board compliance without a retainer.

Process

1. Trial the product — fourteen days, no credit card, before any commitment conversation.
2. Stand up the brand. Template, colours, roster. Days, not months; there is no agency discovery phase to bill.
3. Board paperwork. One set of data agreements through the brokerage covers the site. We initiate; you approve.
4. Seat the agents. Invites, routing, notification setup — and nurture plans staged in draft until someone with authority reviews them.

Admin without a developer

Brokerage sites die of dependency: every change queued behind an agency retainer until the site quietly fossilizes. Here the marketing staff own the pages — the editor is genuinely operable by non-technical people, publishing is instant, and board display rules are enforced by the platform underneath, so nobody can break compliance with a careless paste. Roster changes are data edits, not tickets. The practical test: the week an office opens, closes, or rebrands, how many vendors sit on the critical path? The answer should be zero.

Pricing, published

From $999 CAD/month with twelve seats included; $70/month per additional seat. Month to month. No onboarding fee, no per-agent platform surcharge, no required ad budget. We publish the floor because unpublished enterprise pricing exists mainly so the quote can move during the negotiation — see pricing for the whole ladder and the feature matrix.

Who this fits

Brokerages standardizing a stack: one system to onboard every new agent into, instead of a per-agent patchwork of personal websites and personal CRMs that walks out the door with each departure. Brokerages that recruit on technology: “you get a seat, a presence, and routed leads on day one” is a concrete pitch, and brokerage lead generation turns it into a measurable one. And brokerages tired of agency retainers for a site whose listings still lag the market.

It fits less well if your model is agents-buy-their-own-everything and the brokerage site is deliberately minimal — in that case a single-agent plan per producer may serve better than a central brokerage build, and we’d tell you so.

The recruiting surface

Recruits evaluate a brokerage’s technology the way buyers evaluate a kitchen: thirty seconds, mostly visual, entirely decisive. A brokerage site that looks and performs like the office invests in its agents’ business is quiet proof before any conversation starts, and the day-one story it enables is concrete — profile live, seat active, leads routing under written rules. Retention collects the same dividend in reverse: agents leave platforms all the time, but they think twice about leaving pipelines.

The standardization argument

Technology churn is a hidden brokerage cost: every agent on a different stack means every departure is a data loss and every arrival is a training project. One platform makes the offboarding boring — the brokerage’s pipeline stays in the brokerage’s system — and makes the onboarding a seat invite. It also makes management real: response times, claim behaviour, and pipeline health across the office are queries, not anecdotes collected at the sales meeting. There’s a compounding effect, too — every improvement the platform ships, from new templates to CRM capability to board-rule updates, arrives for the whole roster at once, so the office’s technology story keeps getting better without another procurement cycle.

What we won’t claim

No invented customer counts, no logo walls, no “brokerages grow N%” math. The proof we offer is the infrastructure itself — production board feeds, compliance automation, a published price — and a trial long enough to test all of it against your office’s real week.